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Meta verifies that your business is a real, registered entity. Several things you will want are gated behind it, and the wait is measured in days rather than minutes — so start it early.

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What it unlocks

Forms are the one that surprises people. You can build a form, store it and preview it perfectly. Meta will not publish a flow for an unverified business, and an unpublished form reaches no customer — so the feature looks finished and does nothing.

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What Meta asks for

Broadly: a legal business name that matches official documents, a business address, a phone number or website that can be checked, and a document proving the entity exists — in India typically a GST certificate, Certificate of Incorporation, or a utility bill in the business name. The single most common cause of rejection is a mismatch: the name on your Meta business portfolio differing, even slightly, from the name on the document. Match them exactly, including the Pvt Ltd or LLP suffix.

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How long

Days, occasionally longer. Meta may ask for more documents, which restarts the clock.
Start verification on day one, before you need any of what it unlocks. It runs in the background while you build everything else, and nothing about it gets faster by waiting.

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Connecting your number

Connect WhatsApp, in the sidebar, is self-serve — it opens Meta’s own signup, you sign in with your own Facebook account, and it never touches us. See Connecting for the two ways in and which number to use.

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While you wait

None of this blocks the parts of the product that matter most:

Telegram, in two minutes

No verification, no approvals, no templates. A real external channel to test against today.

The website widget

Nothing here involves Meta at all.
Get the agent answering well on those first. A verified WhatsApp number attached to an agent that cannot answer your customers’ questions is the wrong order to do this in.