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Workspace → WhatsApp → Send. Some messages are not a campaign. Telling four people their slot moved, or sending yourself a test before a launch, does not need an audience, a schedule and a spend — it needs one template and a phone number.

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Sending one

  1. Pick a template. Only templates Meta has approved appear. An unapproved one cannot be sent, so listing it would only waste your time.
  2. Add the numbers. Type one and press Enter to turn it into a tag. Up to ten at a time. Country code, spaces and dashes are all fine — the number is read the same way an imported contact is.
  3. Fill the values. Each {{1}}, {{2}} in the template gets a box, pre-filled with the sample you wrote. Edit or leave them.
  4. Add the picture, if the template has one. A template with an image, video or document header needs that file on every send — WhatsApp does not reuse the one it was approved with. The box is pre-filled with the template’s own, and WhatsApp fetches it itself, so it has to be a public address.
  5. Fill the link, if a button has one. A button whose link ends in a placeholder — an order number, a booking reference — gets its own box.
  6. Check the preview, which shows the message as the customer will read it.
  7. Send.
Each number is sent to one at a time, and each gets its own result — so if one is refused and three go, you are told exactly that rather than “failed”.
The same number typed twice in different formats — +91 98765 43210 and 919876543210 — is one person, and gets one message.

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The handler

Before sending you can choose which agent manages the chat. Left alone, the chat is handled by the agent that owns the number. Choose a different one and that agent answers when the customer replies — not just for this message, but for the conversation that follows. This is how a chat reaches an agent that has no number of its own: a specialist that handles bookings, say, while the number itself belongs to your main agent.

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Who you have messaged

The panel beside the composer lists every WhatsApp number you have a conversation with, newest first. Open one to read the thread without leaving the page, or jump straight to it in the inbox to reply, take over or see the contact’s details. A message you send appears there immediately, and replies land in your inbox like any other conversation.

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What it will refuse

  • A customer who has opted out, when the template is marketing. Utility and authentication still reach them, and must — see Opting out.
  • A template Meta has not approved.
  • A media template with no picture, saying so by name. WhatsApp refuses those outright, so it is better caught here than reported as a failed send.
  • Carousels. A template with swipeable cards is a broadcast job — the cards are per-recipient, which is the thing this page deliberately does not do.
  • Anything at all, if no number is connected. The page says so at the top and links to Connect WABA, which is where you fix it.

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When to use a campaign instead

Ten is a deliberate ceiling. Past that you want the things a campaign gives you, and the most expensive mistake in messaging is sending to more people than you meant to.